Enhancing Marketing Research Learning Outcomes Using the Outdoors

Autor/inn/en	Minton, Elizabeth A.; Krszjzaniek, Eric J.
Titel	Enhancing Marketing Research Learning Outcomes Using the Outdoors
Quelle	In: Marketing Education Review, 31 (2021) 2, S.93-98 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2020.1802293
Schlagwörter	Marketing; Outdoor Education; Experiential Learning; Recreational Activities; Course Descriptions; Course Content; Therapy; Design; Models; Critical Thinking; Thinking Skills; Retention (Psychology); Undergraduate Students; Outcomes of Education + Suchen Sie Ihr Suchwort? Freiluftunterricht; Experiental learning; Erfahrungsorientiertes Lernen; Freizeitgestaltung; Kursstrukturplan; Kursprogramm; Therapie; Analogiemodell; Kritisches Denken; Denkfähigkeit; Merkfähigkeit; Lernleistung; Schulerfolg
Abstract	Students routinely struggle with grasping and retaining the content of marketing research courses. To combat this problem, a new market research course was designed that applies all content in the course to an outdoors-based experiential learning project. Specifically, a hands-on nature therapy project was used that involves developing a marketing plan for a new service experience based in the outdoors. The course culminates with students participating in a backpacking trip where they lead the nature therapy experiences they designed through primary market research. Discussion builds on application of outdoor education as a model and instrument of learning research concepts. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01