Literaturnachweis - Detailanzeige
| Autor/inn/en | Salazar, Karina G.; Jaquette, Ozan; Han, Crystal |
|---|---|
| Titel | Coming Soon to a Neighborhood near You? Off-Campus Recruiting by Public Research Universities |
| Quelle | In: American Educational Research Journal, 58 (2021) 6, S.1270-1314 (45 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0002-8312 |
| DOI | 10.3102/00028312211001810 |
| Schlagwörter | Research Universities; College Students; Student Recruitment; Socioeconomic Status; Racial Differences; Out of State Students; In State Students; Advantaged; White Students; Marketing; Enrollment; Alabama; South Carolina; Colorado (Boulder); Kansas; New Jersey; Pennsylvania (Pittsburgh); Nebraska (Lincoln); Ohio (Cincinnati); Arkansas; Massachusetts; New York; Georgia; California (Berkeley); North Carolina |
| Abstract | Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits. Analyses explore the similarities and differences in off-campus recruiting patterns across universities in the study. Results reveal socioeconomic, racial, and geographic disparities in recruiting patterns. In particular, most universities made more out-of-state than in-state visits, and out-of-state visits systematically targeted affluent, predominantly White localities. We recommend that future research should exploit new data collection methodologies to develop a systematic literature on marketing and recruiting practices in higher education. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
