Improving Translation Teaching for Transnational Business: Voices of Translators from Chinese Enterprises in Africa

Autor/inn/en	Zhang, Guohua; Wang, Lifei; Ai, Bin
Titel	Improving Translation Teaching for Transnational Business: Voices of Translators from Chinese Enterprises in Africa
Quelle	In: Journal of Teaching in International Business, 32 (2021) 2, S.176-194 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Ai, Bin)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2021.1960245
Schlagwörter	Translation; Teaching Methods; International Trade; Case Studies; Business Administration; Instructional Improvement; Corporations; Multilingualism; Business Communication; Barriers; Intercultural Communication; Universities; Second Language Learning; Second Language Instruction; Chinese; Work Environment; Language Usage; Language Processing; Cultural Awareness; Employee Attitudes; French; English (Second Language) + Suchen Sie Ihr Suchwort? Teaching method; Lehrmethode; Unterrichtsmethode; Trade; International relations; Handel; Internationale Beziehungen; Case study; Fallstudie; Case Study; Business economics; Betriebswirtschaft; Unterrichtsqualität; Unternehmen; Mehrsprachigkeit; Multilingualismus; Unternehmenskommunikation; Interkulturelle Kommunikation; University; Universität; Zweitsprachenerwerb; Fremdsprachenunterricht; China; Chinesen; Arbeitsmilieu; Sprachgebrauch; Sprachverarbeitung; Cultural identity; Kulturelle Identität; Arbeitnehmerinteresse; Französisch; English as second language; English; Second Language; Englisch als Zweitsprache
Abstract	Under the influence of economic globalization, Chinese enterprises are seeking more international market shares, and Africa is one of their crucial markets. This calls for translators who are experienced in multilingual business communication, which brings a challenge for business translation education in Chinese universities. In this paper, a qualitative case study is used to explore the perceptions of a cohort of translators working for globalized enterprises in Africa. This study uses a practical and bottom-up perspective to examine the status quo and the challenges encountered by translators in a transnational business setting. These translators' experiences and reflections offer a close-up view of communication and language services in Chinese transnational enterprises, and solutions are suggested for improving the teaching of business translation at universities in this era of international transactions. The practitioners' suggestions offer insights into business translation teaching in Chinese universities and other parts of the world. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01