Textbooks for the YouTube Generation? A Case Study on the Shift from Text to Video

Autor/inn/en	Granitz, Neil; Kohli, Chiranjeev; Lancellotti, Matthew P.
Titel	Textbooks for the YouTube Generation? A Case Study on the Shift from Text to Video
Quelle	In: Journal of Education for Business, 96 (2021) 5, S.299-307 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2020.1828791
Schlagwörter	Textbooks; Video Technology; Learner Engagement; Positive Attitudes; Student Satisfaction; College Students; Instructional Effectiveness; Grade Point Average; Gender Differences; Generational Differences; Introductory Courses; Marketing; Business Administration Education + Suchen Sie Ihr Suchwort? Textbook; Text book; Schulbuch; Lehrbuch; Collegestudent; Unterrichtserfolg; Geschlechterkonflikt; Einführungskurs
Abstract	A case study is used to achieve two research objectives: To understand students' attitudes, behavior toward, and satisfaction with videobooks vs. traditional textbooks; and to identify factors that drive student satisfaction and positive attitudes toward videobooks. Analysis of student experiences across multiple sections of an introductory marketing course found students have more positive attitudes toward, and higher satisfaction with, a videobook vs. a textbook. Further, students found the videobook to be easier to use and understand, and more engaging than a traditional textbook, making it overall more effective for learning. Finally, the videobook format facilitated the switch to virtual learning as its content delivery method more closely resembles in-class lectures. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01