Enhancing Student Empathy through the Taxonomy of Significant Learning

Autor/inn/en	Billiot, Theresa; Forbes, Lukas P.
Titel	Enhancing Student Empathy through the Taxonomy of Significant Learning
Quelle	In: Journal of International Education in Business, 14 (2021) 1, S.130-143 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2046-469X
DOI	10.1108/JIEB-04-2020-0033
Schlagwörter	Empathy; Learning Processes; Socioeconomic Status; Marketing; Teaching Methods; Student Attitudes; Pilot Projects; Teaching Styles; Purchasing; Rural Urban Differences; Course Descriptions; Creative Teaching; Computer Games; Independent Study; Experiential Learning; Role Playing; College Students; Business Administration Education + Suchen Sie Ihr Suchwort? Empathie; Learning process; Lernprozess; Socio-economic status; Sozioökonomischer Status; Teaching method; Lehrmethode; Unterrichtsmethode; Schülerverhalten; Pilot project; Modellversuch; Pilotprojekt; Lehrstil; Unterrichtsstil; Beschaffungswesen; Kauf; Stadt-Land-Beziehung; Kursstrukturplan; Creative thinking; Teaching; Kreatives Denken; Unterricht; Computer game; Computerspiel; Computerspiele; Selbststudium; Experiental learning; Erfahrungsorientiertes Lernen; Rollenspiel; Collegestudent
Abstract	Purpose: The purpose of this paper is to use Fink's (2013) taxonomy of significant learning in a retail marketing class to help rural, price-sensitive students develop empathy toward high-end urban customers while becoming self-directed learners. Design/methodology/approach: Using a 16-week pilot course, students developed a gaming prototype and learned about the challenges of targeting those from a higher socioeconomic status. Findings: Results indicate that educators using Fisk's taxonomy of significant learning might be able to positively influence the empathy that individuals on the lower end of the socioeconomic spectrum might feel toward higher-end customers. In addition, qualitative data reflects how a majority of students acknowledged empathy as their weakness but data also reveals how students plan to become continuous learners to improve their empathy in the future. Originality/value: This paper has two key contributions. First, it shows how using a creative style of teaching within a marketing classroom can influence a key characteristic that buyers would need to successfully engage with higher-end clients. Second, it uses a new technique (gaming) in which to do so. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01