Literaturnachweis - Detailanzeige
| Autor/inn/en | Humphrey, William, Jr.; Laverie, Debbie; Shields, Alison |
|---|---|
| Titel | Exploring the Effects of Encouraging Student Performance with Text Assignment Reminders |
| Quelle | In: Journal of Marketing Education, 43 (2021) 1, S.91-102 (12 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0273-4753 |
| DOI | 10.1177/0273475319836271 |
| Schlagwörter | Marketing; Synchronous Communication; Academic Achievement; Comparative Analysis; Merchandise Information; Electronic Mail; Assignments; Time Management; Mastery Learning; Course Content; Course Descriptions; Undergraduate Students; Educational Practices; Job Search Methods; Student Attitudes; College Faculty; Teacher Student Relationship; Professionalism; Outcomes of Education |
| Abstract | We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the study provide empirical support that text reminders are positively related to assignments turned in on time, perceived task mastery orientation, perceived confidence with course material, and overall performance in the class. In addition, a description of how the text service can be employed in a marketing course is provided. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
