Sharing the Pi: Are Incentives an Effective Method of Attracting a More Diverse Science Festival Audience?

Autor/in	Canovan, Cherry
Titel	Sharing the Pi: Are Incentives an Effective Method of Attracting a More Diverse Science Festival Audience?
Quelle	In: International Journal of Science Education, Part B: Communication and Public Engagement, 10 (2020) 3, S.217-231 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Canovan, Cherry)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2154-8455
DOI	10.1080/21548455.2020.1753126
Schlagwörter	Science Fairs; Audiences; Participation; Incentives; Program Effectiveness; Community Involvement; Foreign Countries; Socioeconomic Status; Science Interests; Community Programs; Science Teaching Centers; Exhibits; Science Activities; Intention; Elementary School Students; Attendance; Barriers; United Kingdom (England) + Suchen Sie Ihr Suchwort? Spectator; Zuschauer; Teilnahme; Anreiz; Ausland; Socio-economic status; Sozioökonomischer Status; Anwesenheit
Abstract	Science festivals are seen as a success story for public engagement with science, with numbers rapidly growing. However, research has shown that attendees at such events tend to be more affluent, better-educated and more interested in science than populations at large. This has led to calls for research into how festivals can widen participation beyond the already engaged. This paper details the efforts of one festival to attract a more diverse audience through the use of a targeted 'Community Pass', offering attendees a free lunch, as well as by undertaking analysis of the characteristics that made individuals more likely to attend. The research shows that such a scheme can attract a very different audience to visit, albeit on a small scale due to cost implications. Working with existing community groups was shown to be the most effective method of distributing the passes, with recipients valuing a personal interaction with the distributor. There is also some suggestion that the incentive might nudge audiences who had a 'fragile' intention to attend the festival into actually visiting. However, more research is needed into whether larger-scale measures, such as employing community outreach officers, could have a more significant effect on overall attendance profiles. (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01