Advertising: The Contribution of Applied Cognitive Psychology

Autor/in	Furnham, Adrian
Titel	Advertising: The Contribution of Applied Cognitive Psychology
Quelle	In: Applied Cognitive Psychology, 33 (2019) 2, S.168-175 (8 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Furnham, Adrian)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0888-4080
DOI	10.1002/acp.3458
Schlagwörter	Advertising; Cognitive Psychology; Research; Delivery Systems; Influences; Humor; Sexuality; Violence; Sex Role + Suchen Sie Ihr Suchwort? Werbung; Kognitive Psychologie; Forschung; Auslieferung; Influence; Einfluss; Einflussfaktor; Humoristische Darstellung; Sexualität; Gewalt; Geschlechterrolle
Abstract	This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to "pure," cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The importance of program involvement and mood impact on memory for advertisements is then reviewed. The major part of the review looks at the influence of humor, sex, violence, and unconventional sex roles in advertisements on their impact on viewer's memory. An attempt is made to document important and replicated findings in this area. Finally, some effort is made to consider future avenues of research. (As Provided).
Anmerkungen	Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01