Propaganda in an Age of Algorithmic Personalization: Expanding Literacy Research and Practice

Autor/in	Hobbs, Renee
Titel	Propaganda in an Age of Algorithmic Personalization: Expanding Literacy Research and Practice
Quelle	In: Reading Research Quarterly, 55 (2020) 3, S.521-533 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0034-0553
DOI	10.1002/rrq.301
Schlagwörter	Stellungnahme; Propaganda; Aesthetics; Advertising; Persuasive Discourse; Emotional Response; Costs; Information Technology; Reading Processes; Audiences; Elementary Secondary Education; Kindergarten; Media Literacy + Suchen Sie Ihr Suchwort? Ästhetik; Werbung; Persuasion; Persuasive Kommunikation; Emotionales Verhalten; Cost; Kosten; Informationstechnologie; Leseprozess; Spectator; Zuschauer; Media skills; Medie competence; Medienkompetenz
Abstract	In this commentary, the author considers the rise of algorithmic personalization and the power of propaganda as they shift the dynamic landscape of 21st-century literacy research and practice. Algorithmic personalization uses data from the behaviors, beliefs, interests, and emotions of the target audience to provide filtered digital content, targeted advertising, and differential product pricing to online users. As persuasive genres, advertising and propaganda may demand different types of reading practices than texts whose purpose is primarily informational or argumentative. Understanding the propaganda function of algorithmic personalization may lead to a deeper consideration of texts that activate emotion and tap into audience values for aesthetic, commercial, and political purposes. Increased attention to algorithmic personalization, propaganda, and persuasion in the context of K-12 literacy education may also help people cope with sponsored content, bots, and other forms of propaganda and persuasion that now circulate online. (As Provided).
Anmerkungen	Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01