The YouTube SEO Project: Teaching Search Engine Optimization through Video

Autor/in	Cowley, Scott
Titel	The YouTube SEO Project: Teaching Search Engine Optimization through Video
Quelle	In: Marketing Education Review, 30 (2020) 2, S.125-131 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2020.1755603
Schlagwörter	Search Engines; Web Sites; Video Technology; Film Production; Marketing; Student Research; Hypermedia; Consumer Education + Suchen Sie Ihr Suchwort? Suchmaschine; Web-Design; Filmproduktion; Studentenforschung; Konsumerziehung
Abstract	The YouTube SEO Project directs students to research a target market's needs using consumer search demand, create an engaging mobile video that responds to this demand, and use search engine optimization (SEO) to optimize and publish the video for searchers on YouTube.com. Students completing the project reported positive learning outcomes and consistently produced videos that generated their own search traffic by ranking well in YouTube search results. The project gives students practical experience with market research, video creation, and SEO while teaching them to consider consumer needs as well as the competitive landscape in order to identify market opportunities. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01