Engaging Generation Z and Helping Hurricane Victims with a Marketing Project

Autor/in	Rippé, Cindy B.
Titel	Engaging Generation Z and Helping Hurricane Victims with a Marketing Project
Quelle	In: Marketing Education Review, 30 (2020) 2, S.82-88 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Rippé, Cindy B.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2019.1646141
Schlagwörter	Age Groups; Natural Disasters; Weather; Student Projects; Marketing; Instructional Innovation; Cooperative Learning; College Students; Instructional Effectiveness + Suchen Sie Ihr Suchwort? Age grop; Altersgruppe; Natural disaster; Naturkatastrophe; Wetter; Schulprojekt; Educational Innovation; Bildungsinnovation; Kooperatives Lernen; Collegestudent; Unterrichtserfolg
Abstract	Educators can foster the engagement of Generation Z students by leveraging their passions for social issues and collaboration. This article describes a marketing project, including the planning, promotion, and implementation of a campus-wide Canned Food Drive that culminated in a Canned Food Statue Contest securing more than 2,000 cans for hurricane victims. The innovation is detailed with specific steps related to course outcomes, examples for implementation, adaptations for different classes, and tips for success. Qualitative analyses using a control group provide deeper insight into the effectiveness of the innovation, which was selected for the 2018 Cengage Pride/Ferrell Innovations in Teaching Award. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01