The Commercial School Heterarchy

Autor/inn/en	Enright, Eimear; Hogan, Anna; Rossi, Tony
Titel	The Commercial School Heterarchy
Quelle	In: Discourse: Studies in the Cultural Politics of Education, 41 (2020) 2, S.187-205 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Enright, Eimear)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0159-6306
DOI	10.1080/01596306.2020.1722423
Schlagwörter	Foreign Countries; Private Financial Support; Corporate Support; Public Schools; Partnerships in Education; School Business Relationship; Social Responsibility; Power Structure; Marketing; Secondary Schools; Australia + Suchen Sie Ihr Suchwort? Ausland; Private Investition; Public school; Öffentliche Schule; Hochschulpartnerschaft; Soziale Verantwortung; Sekundarschule; Australien
Abstract	This paper explores the rise of philanthropy and the influence corporate partnerships have on the practice of public schooling. We do this by focusing on one public school in Australia and its partnership with one global commercial actor. The paper proceeds by outlining new philanthropy in public schooling and in particular, how commercial organisations are now sponsoring or making donations to local public schools as part of their focus on Corporate Social Responsibility. We then analyse the participation of one commercial actor -- McDonald's -- in what we are conceptually referring to as the commercial school heterarchy. Our data demonstrates how McDonald's used different kinds of power to market its brand, gain entry into the school and diversify its field of influence from that of 'sponsor' of a sports team to that of a 'business partner'. In our discussion we consider the implications of this partnership for principled positions in public schooling. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01