Literaturnachweis - Detailanzeige
| Autor/inn/en | Miller, Katharine E.; Fyke, Jeremy P. |
|---|---|
| Titel | Communication Professionals' Sensemaking of CSR: A Case Study of a Financial Services Firm |
| Quelle | In: Business and Professional Communication Quarterly, 83 (2020) 2, S.184-203 (20 Seiten)
PDF als Volltext |
| Zusatzinformation | ORCID (Miller, Katharine E.) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2329-4922 |
| DOI | 10.1177/2329490620903737 |
| Schlagwörter | Corporations; Social Responsibility; Financial Services; Business Communication; Rhetoric; Annual Reports; Web Sites; Story Telling; Values; Adoption (Ideas); Public Relations; Employee Attitudes; Organizational Culture |
| Abstract | This case study explores corporate social responsibility (CSR) through the perspective of communication professionals at a large financial services firm. These employees rely on both external communication through formal reporting as well as informal internal communication to understand CSR activities, and tend to describe CSR by what it means within their organization. We find that communication employees perceive that CSR is obligatory, rarely questioned or explained, labeled as "voluntold," and mainly employed for good press due to its philanthropic focus. We offer theoretical and practical implications that center on making CSR operational, not additive, and ideas for educators teaching CSR. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
