Using Adoption and Perceived Characteristics of Fertilizer Innovations to Identify Extension Educational Needs of Florida's Residential Audiences

Autor/inn/en	Warner, Laura A.; Silvert, Colby J.; Benge, Matt
Titel	Using Adoption and Perceived Characteristics of Fertilizer Innovations to Identify Extension Educational Needs of Florida's Residential Audiences
Quelle	In: Journal of Agricultural Education, 60 (2019) 3, S.155-172 (18 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1042-0541
Schlagwörter	Adoption (Ideas); Innovation; Educational Needs; Extension Education; Gardening; Best Practices; Personality Traits; Merchandise Information; Soil Science; Social Media; Learning Strategies; Water Quality; Housing; Ownership; Adults; Citizen Participation; Water Pollution; Florida + Suchen Sie Ihr Suchwort? Ideas; Ideenfindung; Educational need; Bildungsbedarf; Erweitertes Bildungsangebot; Gartenarbeit; Individual characteristics; Personality characteristic; Persönlichkeitsmerkmal; Bodenkunde; Soziale Medien; Learning methode; Learning techniques; Lernmethode; Lernstrategie; Wasserqualität; Unterkunft; Eigentum; 'Citizen participation; Citizens'' participation'; Bürgerbeteiligung; Gewässerverschmutzung
Abstract	The objective in this study was to explore factors that shape how residents manage their home landscapes, and we applied Rogers' (2003) Diffusion of Innovations to understand fertilizer practices and implications for Extension programming to address non-point source pollution. Data were drawn from a statewide survey of 1,197 Floridians. We identified the extent to which Floridians were using 10 residential fertilizer best practices, how Floridians' perceived characteristics of fertilizer innovations related to adoption, and evaluated how the educational needs pertaining to fertilizer use differed among non-innovative and innovative individuals. Respondents were most engaged in practices such as reading fertilizer packages and labels to apply the correct amount and least engaged in soil testing to inform fertilizer applications as well as asking their landscape professional about training. Floridians perceived the five characteristics of fertilizer best practices at a moderate level overall, and of these, characteristics, compatibility, trialability, and relative advantage predicted adoption. Innovative individuals were more interested in learning from colleagues, neighbors, and public organizations such as Cooperative Extension and government organizations. They were also more interested in learning by visiting an Extension office or through social media than those who were non-innovative. This study may inform policy-making such as local landscape ordinances and planning of Extension behavior change programs. (As Provided).
Anmerkungen	American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: http://www.aaaeonline.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2021/2/06