Sales Rock! Constructing Product Value: An Athropomorphizing Classroom Project

Autor/inn/en	Fischbach, Sarah; Lee, Seung Hwan; Kandaurova, Maria
Titel	Sales Rock! Constructing Product Value: An Athropomorphizing Classroom Project
Quelle	In: Journal of Education for Business, 93 (2018) 8, S.430-435 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2018.1502143
Schlagwörter	Experiential Learning; Undergraduate Students; Transformative Learning; Class Activities; Salesmanship; Business Administration Education; Instructional Innovation; College Instruction; Instructional Effectiveness; Student Projects + Suchen Sie Ihr Suchwort? Experiental learning; Erfahrungsorientiertes Lernen; Pädagogische Transformation; Educational Innovation; Bildungsinnovation; Hochschullehre; Unterrichtserfolg; Schulprojekt
Abstract	The Sales Rock! project adds to the growing literature on the importance of experiential learning in higher education. The authors utilize one-sample "t" tests (M > 3.0) of undergraduate students (N = 42) along four processes of learning under the transformative learning scale. The transformative learning theory includes four processes of learning: (a) elaboration of existing point of view, (b) establishing new points of view, (c) transform our point of view, and (d) ethnocentric habit of mind creating awareness and reflecting on generalized bias. This innovation promotes creativity to provide next-generation learners with original problem-solving opportunities, creating product value and digital communication skills. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01