Literaturnachweis - Detailanzeige
| Autor/in | Preston, Teresa |
|---|---|
| Titel | A Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment |
| Quelle | In: Marketing Education Review, 28 (2018) 3, S.170-186 (17 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2017.1355735 |
| Schlagwörter | Marketing; Teaching Methods; Active Learning; Student Projects; Communications; College Students; Outcomes of Education; Case Studies; Strategic Planning; Groups; Cooperative Learning; Course Objectives; Course Descriptions; Teamwork; Feedback (Response); College Faculty |
| Abstract | Client-based group projects (CBGP) enhance learning through processes of experience and application along with peer-based learning, while independent learning may induce a more active learning role and increased level of self-responsibility. The descriptive case in this article reviews the implementation of a group independent study where project completion is to finish a client's promotional plan for an Integrated Marketing Communications (IMC) course. This case describes the course's inputs and processes to propose that integrating learning inputs and processes from CBGP work and independent study may enhance learning outcomes. Learning effectiveness and work performance are reviewed with lessons learned and directions for future research. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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