An Analytical Report Assignment--Identifying the Use of Social Media by Business Functions

Autor/in	Chalupa, Marilyn
Titel	An Analytical Report Assignment--Identifying the Use of Social Media by Business Functions
Quelle	In: Journal of Applied Research for Business Instruction, 13 (2015) 1, (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1552-8391
Schlagwörter	Business Communication; Social Media; Assignments; Reports; Web 2.0 Technologies; Behavioral Objectives; Check Lists; Student Attitudes; Business Administration Education; College Students + Suchen Sie Ihr Suchwort? Unternehmenskommunikation; Soziale Medien; Assignment; Auftrag; Zuweisung; Abschlussbericht; Berichten; Checkliste; Schülerverhalten; Collegestudent
Abstract	Technology has and continues to transform communication channels. As a result, electronic communications has become ubiquitous in the workplace allowing for collaboration, cost reduction, and increased productivity. Social media tools allow for connecting to and interacting with a larger audience. The digital generation comes to the classroom already using these social media tools for personal use; therefore, a business communications course is the ideal place to address how to use those tools for work. The assignment described in this paper focuses on preparing an analytical report with recommendations for the implementation of various social media and other Web 2.0 tools in the workplace. The need for the assignment, learning objectives, work plan preparation, a rubric/checklist, and student feedback are shared. (As Provided).
Anmerkungen	Association for Research in Business Education - Delta Pi Epsilon. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail: dpe@ipa.net; Web site: http://www.dpe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01