Bridging Theory and Practice in an Applied Retail Track

Autor/inn/en	Lange, Fredrik; Rosengren, Sara; Colliander, Jonas; Hernant, Mikael; Liljedal, Karina T.
Titel	Bridging Theory and Practice in an Applied Retail Track
Quelle	In: Journal of Marketing Education, 40 (2018) 1, S.6-16 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Rosengren, Sara)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475318755837
Schlagwörter	Theory Practice Relationship; Retailing; Distributive Education; Experiential Learning; Course Content; Teaching Methods; Business Administration Education; Undergraduate Study; Course Descriptions; Educational Innovation; Foreign Countries; Sweden (Stockholm) + Suchen Sie Ihr Suchwort? Theorie-Praxis-Beziehung; Warenwirtschaft; Experiental learning; Erfahrungsorientiertes Lernen; Kursprogramm; Teaching method; Lehrmethode; Unterrichtsmethode; Grundstudium; Kursstrukturplan; Instructional innovation; Bildungsinnovation; Ausland
Abstract	In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor's degree program in retail management. The underlying pedagogical concept is to move retail education from simple dissemination of knowledge toward the production of learning by way of experiential, situated, and skill-based learning. Overall, we believe that this learning approach has helped to create a win-win-win situation for students, retailers, and faculty. Students gain unique insights from retail practice to complement their topically oriented course-based learning, thus enhancing their attractiveness to employers after graduation. Retailers gain in-depth knowledge about the competencies of young prospective employees, and faculty and retailers jointly benefit from exchanging ideas about contemporary challenges in retailing. This article describes the program's main features and successes and offers recommendations for others seeking to implement all or some of its components. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01