Literaturnachweis - Detailanzeige
| Autor/inn/en | Tai, Yaming; Ting, Yu-Liang |
|---|---|
| Titel | Effects of Commercial Web Videos on Students' Attitude toward Learning Technology |
| Quelle | In: International Journal of Information and Communication Technology Education, 11 (2015) 3, S.20-29, Artikel 2 (10 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1550-1876 |
| DOI | 10.4018/IJICTE.2015070102 |
| Schlagwörter | Student Attitudes; Technology Education; Multimedia Materials; Advertising; Statistical Analysis; Student Interests; Self Efficacy; Value Judgment; Likert Scales; Student Surveys; Questionnaires; Pretests Posttests; College Students; Merchandise Information; Program Effectiveness |
| Abstract | This study values the broad range of web videos produced by businesses to introduce new technologies while also promoting their products. When the promoted technology is related to the topic taught in a school course, it may be beneficial for students to watch such videos. However, most students view the web as a source for entertainment, and may have negative attitudes toward adopting these web videos in the classroom. This study examines how students' attitudes toward a technology vary as the commercial web video is used to deliver the subject content. A quantitative survey is conducted in the dimension of interest, confidence, and value. The preliminary findings reveal that the commercial web videos did provide positive learning effects upon these three dimensions of learning attitude. The results suggest a plausible way of leveraging commercial web videos in school teaching. Further discussions provide some insights in using commercial web videos in teaching. (As Provided). |
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| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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