Creating a Crisis: Selling Neoliberal Policy through the Rebranding of Education

Autor/in	Parker, Lana
Titel	Creating a Crisis: Selling Neoliberal Policy through the Rebranding of Education
Quelle	In: Canadian Journal of Educational Administration and Policy, (2017) 183, S.44-60 (17 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1207-7798
Schlagwörter	Neoliberalism; Educational Change; Educational Policy; Policy Analysis; Political Socialization; Accountability; Ethics; Politics of Education; Criticism; Educational History; Educational Sociology; Institutional Advancement; Educational Objectives; Educational Needs; Foreign Countries; Canada + Suchen Sie Ihr Suchwort? Neo-liberalism; Neoliberalismus; Bildungsreform; Politics of education; Bildungspolitik; Politikfeldanalyse; Politische Sozialisation; Verantwortung; Ethik; Educational policy; Kritik; History of education; Bildungsgeschichte; Bildungssoziologie; Erziehungssoziologie; nicht übertragen; Educational objective; Bildungsziel; Erziehungsziel; Educational need; Bildungsbedarf; Ausland; Kanada
Abstract	How is it that neoliberal education policies, often lacking evidentiary basis, come to be endorsed--often by the very people they alienate and marginalize? This work seeks to expose how this kind of exclusive policy is sold to a public through intricate hortatory tools. Using critical policy analysis with an emphasis on historical development and political sociology, I employ marketing literature on branding as the analytical framework for a case study of the government's education platform in Ontario, Canada. At the conclusion, I propose that it is necessary to step away from accountability jargon to reconsider the purpose of education and to recuperate what it means to be "responsible for" rather than "accountable to" one another. (As Provided).
Anmerkungen	Faculty of Education, University of Manitoba. Winnipeg, MB R3T 2N2, Canada. Tel: 204-474-9004; Fax: 204-474-7564; e-mail: cjeapadm@cc.umanitoba.ca; Web site: http://www.umanitoba.ca/publications/cjeap
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01