Identification of the Competencies Needed to Apply Social Marketing to Extension Programming: Results of a Delphi Study

Autor/inn/en	Warner, Laura A.; Stubbs, Eric; Murphrey, Theresa Pesl; Huynh, Phuong
Titel	Identification of the Competencies Needed to Apply Social Marketing to Extension Programming: Results of a Delphi Study
Quelle	In: Journal of Agricultural Education, 57 (2016) 2, S.14-32 (19 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1042-0541
Schlagwörter	Competence; Marketing; Behavior Change; Extension Education; Agricultural Education; Delphi Technique; Skill Development; Needs Assessment; Individual Characteristics; Knowledge Level; Comprehension; Research Methodology; Data Analysis; Communication Skills; Publicity; Leadership Qualities; Professionalism; Ethics; Planning; Program Development; Program Implementation; Program Evaluation; Systems Development; Educational Benefits; Barriers; Likert Scales + Suchen Sie Ihr Suchwort? Kompetenz; Erweitertes Bildungsangebot; Agriculture; Education; Landwirtschaftliche Ausbildung; Landwirtschaft; Ausbildung; Delphi-Methode; Kompetenzentwicklung; Qualifikationsentwicklung; Bedarfsermittlung; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; Wissensbasis; Verstehen; Verständnis; Research method; Forschungsmethode; Auswertung; Kommunikationsstil; Führungseigenschaft; Professionalität; Ethik; Ablaufplanung; Planungsprozess; Programmplanung; Programme evaluation; Programmevaluation; System development; Systementwicklung; Bildungsertrag; Likert-Skala
Abstract	The purpose of this study was to identify the specific competencies needed to apply social marketing, a promising approach to behavior change, to Extension programming. A modified Delphi study was used to achieve group consensus among a panel of experts on the skills, characteristics, and knowledge needed to successfully apply this behavior change approach within the context of Extension. Findings are comprised of thirty-seven competencies within eight categories: (a) Personal attributes; (b) Knowledge and understanding; (c) Research and analysis; (d) Communication; (e) Leadership; (f) Professionalism and ethics; (g) Program-planning, implementation, and evaluation; and (h) System thinking. Additional findings include identification of barriers and motivators related to the adoption of social marketing. The resulting competencies may be used for self-assessment, the identification of potential partnerships, and needs assessments to reveal educational opportunities and assist in the prioritization of future professional development. (As Provided).
Anmerkungen	American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: http://www.aaaeonline.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01