Literaturnachweis - Detailanzeige
| Autor/inn/en | Haroldson, Amber; Yen, Chih-Lun |
|---|---|
| Titel | Consumer Understanding of Nutrition Marketing Terms: A Pilot Study |
| Quelle | In: Journal of Family and Consumer Sciences, 108 (2016) 3, S.24-31 (8 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1082-1651 |
| Schlagwörter | Consumer Economics; Nutrition; Marketing; Pilot Projects; Questionnaires; Likert Scales; Test Construction; Construct Validity; Reliability; Knowledge Level; Accuracy; Maximum Likelihood Statistics; Content Validity; Beliefs; College Students; Merchandise Information; Purchasing; Decision Making; Health Behavior; Indiana |
| Abstract | The purpose of this pilot study was to examine the validity of a questionnaire developed to assess adult consumer understanding of nutrition marketing terms and the resulting impact on consumer behavior. Participants (n = 40) completed an electronic questionnaire. Efforts to establish validity and reliability suggest that the questionnaire is a useful tool for assessing consumer understanding of nutrition marketing terms and the impact of various marketing terms, although it can be improved. Pilot study findings indicate that most participants did not have an accurate understanding of terms such as "gluten-free," "non-GMO," "natural," and "organic." The next step will be to administer this questionnaire to a larger, national sample. (As Provided). |
| Anmerkungen | American Association of Family and Consumer Sciences. 400 North Columbus Street Suite 202, Alexandria, VA 22314. Tel: 800-424-8080; Tel: 703-706-4600; Fax: 703-706-4663; e-mail: bookstore@aafcs.org; Web site: http://www.aafcs.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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