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Autor/inn/enArpan, Laura M.; Barooah, Prabir; Subramany, Rahul
TitelThe Role of Values, Moral Norms, and Descriptive Norms in Building Occupant Responses to an Energy-Efficiency Pilot Program and to Framing of Related Messages
QuelleIn: Applied Environmental Education and Communication, 14 (2015) 1, S.23-32 (10 Seiten)Infoseite zur Zeitschrift
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN1533-015X
DOI10.1080/1533015X.2015.1006740
SchlagwörterValues; Ethics; Social Behavior; Behavior Standards; Energy Conservation; Pilot Projects; School Buildings; Universities; Individual Differences; Motivation; Questionnaires
AbstractThis study examined building occupants' responses associated with an occupant-based energy-efficiency pilot in a university building. The influence of occupants' values and norms as well as effects of two educational message frames (descriptive vs. moral norms cues) on program support were tested. Occupants' personal moral norm to conserve energy predicted willingness to dress differently; perceptions that other occupants tried to conserve energy were related to increased intention to complain about the program. Those who received the descriptive-norms message were somewhat more likely to say they might complain about the program. Implications for communicating about similar energy-saving interventions in large organizations are discussed. (As Provided).
AnmerkungenRoutledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2020/1/01
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