Literaturnachweis - Detailanzeige
| Autor/in | Bowes, David R. |
|---|---|
| Titel | Using Television Commercials as Video Illustrations: Examples from a Money and Banking Economics Class |
| Quelle | In: American Journal of Business Education, 7 (2014) 4, S.333-338 (6 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1942-2504 |
| Schlagwörter | Television Commercials; Teaching Methods; Banking; Economics Education; Monetary Systems; Video Technology; Internet; Microeconomics |
| Abstract | Video clips are an excellent way to enhance lecture material. Television commercials are a source of video examples that should not be overlooked and they are readily available on the internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper describes several examples of television commercials that can be used to illustrate concepts taught in Money and Banking and Microeconomics courses. Sources of television commercials available on the internet are also presented. (As Provided). |
| Anmerkungen | Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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