Experiential Learning in Marketing Communications Courses: The Demarketing of College Binge-Drinking

Autor/inn/en	Rozensher, Susan G.; Seal, David S.
Titel	Experiential Learning in Marketing Communications Courses: The Demarketing of College Binge-Drinking
Quelle	In: American Journal of Business Education, 2 (2009) 3, S.73-82 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Experiential Learning; Marketing; Alcohol Abuse; Campuses; College Students; Communications; Teaching Methods; Teamwork; Case Studies; Business Education; Role; Persuasive Discourse; Assignments; Creativity; Florida + Suchen Sie Ihr Suchwort? Experiental learning; Erfahrungsorientiertes Lernen; Collegestudent; Nachrichtenwesen; Teaching method; Lehrmethode; Unterrichtsmethode; Case study; Fallstudie; Case Study; Wirtschaftserziehung; Wirtschaftspädagogik; Rollen; Persuasion; Persuasive Kommunikation; Assignment; Auftrag; Zuweisung; Kreativität
Abstract	The experiential learning approach has been gathering substantial momentum and support in educational circles. In the team-based experiential learning project presented here, which effectively integrated theory and application, students were charged with creating an integrated marketing communications plan to demarket binge drinking on the college campus. By focusing on a topic of considerable social importance and interest to students, this quasi-live case study served as a valuable learning tool which combined both "experience" and "reflection", and provided students with practical business experience in taking on the roles of members of a "new business" team working together to analyze facts, generate strategies and create an integrated, persuasive presentation. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01