Repositioning Your EMBA Program and Reinventing Your Brand: A Case Study Analysis

Autor/in	Petit, Francis
Titel	Repositioning Your EMBA Program and Reinventing Your Brand: A Case Study Analysis
Quelle	In: American Journal of Business Education, 2 (2009) 8, S.75-84 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Case Studies; Educational Change; Change Strategies; Curriculum Development; Curriculum Design; Business Administration Education; Best Practices; Program Implementation; Interviews; Needs Assessment; Occupational Surveys; Alumni; Human Resources; College Applicants; Employer Attitudes; Teacher Attitudes; Student Attitudes; Student Recruitment; Enrollment Management; Program Costs; Program Length; Innovation; Performance Factors; Masters Programs; New York + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Bildungsreform; Lösungsstrategie; Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Lehrplangestaltung; Interviewing; Interviewtechnik; Bedarfsermittlung; Berufsanalyse; Humankapital; College applications; Studienbewerber; Arbeitgeberinteresse; Lehrerverhalten; Schülerverhalten; Leistungsindikator; Magister course; Magisterstudiengang
Abstract	The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented during this repositioning process, as supported by the research. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01