Showing the Love: Predictors of Student Loyalty to Undergraduate Institutions

Autor/inn/en	Vianden, Jörg; Barlow, Patrick J.
Titel	Showing the Love: Predictors of Student Loyalty to Undergraduate Institutions
Quelle	In: Journal of Student Affairs Research and Practice, 51 (2014) 1, S.16-29 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1949-6591
DOI	10.1515/jsarp-2014-0002
Schlagwörter	Undergraduate Students; Predictor Variables; Student Surveys; Student School Relationship; Attachment Behavior; Student Characteristics; Student Behavior; Student Attitudes; Institutional Characteristics; College Choice; Academic Persistence; Change Strategies; Student Personnel Services; Multiple Regression Analysis + Suchen Sie Ihr Suchwort? Prädiktor; Schülerbefragung; Schüler-Lehrer-Beziehung; Attachment; Bindungsverhalten; Student behaviour; Schülerverhalten; Studienortwahl; Lösungsstrategie
Abstract	This article advances the notion that undergraduates may be considered student-customers whose relationship with and loyalty to their institutions can be managed by college educators. The Student University Loyalty Instrument administered to 1,207 undergraduates at three comprehensive Midwestern institutions assessed the predictors of student loyalty. Results suggest student behavioral and attitudinal factors most highly predict loyalty. Strategies for faculty and student affairs professionals to develop and manage student loyalty are shared. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10