Value-Chain Dynamics of the West Point Foundry, 1817-1911: A Historical Case Analysis in Marketing

Autor/in	Petkus, Ed, Jr.
Titel	Value-Chain Dynamics of the West Point Foundry, 1817-1911: A Historical Case Analysis in Marketing
Quelle	In: Marketing Education Review, 23 (2013) 3, S.275-280 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008230306
Schlagwörter	Marketing; Manufacturing; United States History; Metal Working; Competition; War; Weapons; Facility Expansion; Leadership; Transportation; Business Administration; New York + Suchen Sie Ihr Suchwort? Herstellung; Metallarbeit; Wettkampf; Krieg; Weapon; Waffe; Führung; Führungsposition; Verkehrswesen; Business economics; Betriebswirtschaft
Abstract	This case provides the opportunity for students to explore marketing and value/supply-chain dynamics in a unique historical context. The West Point Foundry (WPF), located in Cold Spring, New York, was one of the most important manufacturing ventures in the United States from 1817 to 1911. The case outlines the supply-chain details of the WPF as well as the sociopolitical contexts in which the foundry operated, providing students with a chance to integrate and apply a wide range of concepts. The case is applicable in any marketing course in which supply/value-chain dynamics are relevant. (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10