Literaturnachweis - Detailanzeige
| Autor/inn/en | Day, Brian A.; DeWan, Amielle; Cadiz, Fel Ceasar; Jakosalem-Balane, Joy; Dueñas, Vincent; Trinidad, Pedro M., Jr. |
|---|---|
| Titel | Rare Social Marketing for Sustainable Fishing in Cortes, Surigao Del Sur, Philippines |
| Quelle | In: Applied Environmental Education and Communication, 13 (2014) 1, S.56-65 (10 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1533-015X |
| DOI | 10.1080/1533015X.2014.916585 |
| Schlagwörter | Foreign Countries; Sustainability; Marine Biology; Animals; Animal Husbandry; Marketing; Social Change; Change Strategies; Knowledge Level; Attitude Change; Interpersonal Communication; Behavior Change; Stakeholders; Financial Support; Philippines |
| Abstract | Rare's approach to promoting sustainable fishing through social marketing in the Philippines is exemplified in the Cortes Pride campaign. The Cortes Pride campaign is a social marketing behavior change program that was part of a cohort of 12 similar sustainable fishing campaigns in the Philippines, all of which used a unique blend of social marketing, barrier removal, and community mobilization to bring about sustainable behavior change. The campaigns centered on the use and enforcement of Fisheries Replenishment Zones (FRZs; No-Take Zones) in Marine Protected Areas (MPAs). (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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