Risk Communication about Nuclear Power in Korea: One-Year Descriptive Analysis on Twitter

Autor/in	Kim, Minkee
Titel	Risk Communication about Nuclear Power in Korea: One-Year Descriptive Analysis on Twitter
Quelle	In: Science Education International, 24 (2013) 3, S.324-343 (20 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2077-2327
Schlagwörter	Foreign Countries; Science and Society; Nuclear Energy; Risk; Communication (Thought Transfer); Social Networks; Telecommunications; Advertising; Attitudes; South Korea + Suchen Sie Ihr Suchwort? Ausland; Atomenergie; Kernenergie; Risiko; Communication; thought; Kommunikation; Gedanke; Social network; Soziales Netzwerk; Telekommunikationstechnik; Werbung; Attitude; Einstellung; Verhalten; Korea; Republik
Abstract	Over the last three decades, public understanding of science (PUS) has been one of the foremost research topics in the Korean society where numerous social scientific conflicts have taken place. As a lead channel of risk communication, Twitter has been studied in experimental research designs or among target user groups, leaving the measurement of overall PUS still unknown. Hence, this study aimed to examine every message collected during the one-year research period by a Twitter backup system installed on an online server, regarding the two key words: "nuclear power" and "nuclear power plants." The results indicate that 20% of the entire posts contained promotional advertisements distributed by five state institutes related to nuclear power. Excluding these advertisements, there were 397,827 messages posted by 87,966 users forming a skewed distribution in the cumulative chart--a sled-shape model. Top 5% of the entire users posted half of the entire messages, while top 0.2% users entitled as active speakers posted 10% of the entire messages. As only 11% messages among the active users held balanced attitudes, it is likely that most of messages posted by the supporting state institutes and the opposing individuals would gain less credibility than they were intended, according to the theory of bidirectional risk communication. (As Provided).
Anmerkungen	International Council of Associations for Science Education. Dokuz Eylul University Faculty of Education, Buca, Izmir 35150, Turkey. Tel: +90-532-4267927; Fax: +90-232-4204895; Web site: http://icaseonline.net
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10