Matching, Demand, Maximization, and Consumer Choice

Autor/inn/en	Wells, Victoria K.; Foxall, Gordon R.
Titel	Matching, Demand, Maximization, and Consumer Choice
Quelle	In: Psychological Record, 63 (2013) 2, S.239-258 (19 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0033-2933
DOI	10.11133/j.tpr.2013.63.2.002
Schlagwörter	Consumer Economics; Psychology; Marketing; Decision Making; Behavior Patterns; Supply and Demand; Data Analysis; Food; Merchandise Information; Regression (Statistics) + Suchen Sie Ihr Suchwort? Konsumökonomie; Psychologie; Decision-making; Entscheidungsfindung; Bedarfsplanung; Auswertung; Lebensmittel; Regression; Regressionsanalyse
Abstract	The use of behavioral economics and behavioral psychology in consumer choice has been limited. The current study extends the study of consumer behavior analysis, a synthesis between behavioral psychology, economics, and marketing, to a larger data set. This article presents the current work and results from the early analysis of the data. We discuss choice patterns of consumers in terms of matching, maximization, and demand, and the study applies behavioral psychology to consumers, observed choice patterns. Strong support is shown for matching as well as maximization and support of the multibrand patterns observed by Ehrenberg (1988) and colleagues. Demand patterns observed are generally downward sloping, although some exceptions are found. Similar results are found in earlier studies, and conclusions are positive in the possible marketing uses of consumer behavior analysis. (As Provided).
Anmerkungen	Southern Illinois University Carbondale. Mailcode 4609, Rehabilitation Institute, Carbondale, IL 62901-4609. Tel: 618-536-7704; e-mail: psychrec@siu.edu; Web site: http://www.siuc.edu/~ThePsychologicalRecord/index.html
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10