Literaturnachweis - Detailanzeige
| Autor/in | Fernandez, Kim |
|---|---|
| Titel | Managing Content, Managing Change: Content Strategy is Vital for Effective Communications |
| Quelle | In: CURRENTS, 39 (2013) 3, S.18-22 (5 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0748-478X |
| Schlagwörter | Web Sites; Usability; Content Analysis; Communication Strategies; Communication Skills; Program Content; Computer System Design; Design Requirements; User Satisfaction (Information); User Needs (Information); Change Strategies; Computer Mediated Communication |
| Abstract | When a website has become a virtual storage closet rather than a place where useful, usable content is created, published, and organized, there is a problem. If audiences cannot quickly and easily find what they are looking for when they visit a website--and are not interested in what they find when they get there--they will get frustrated and leave. Making sure they can get what they came for--and discover reasons to stay--is where content strategy comes in. In this article, the author describes: (1) How to get results using content strategy; (2) How to ensure that content producers understand why content strategy makes sense and how it will improve the content and storytelling on the website as well as other communications channels; and (3) How to incorporate the growing use of mobile devices and the push toward responsive web design. (ERIC). |
| Anmerkungen | Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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