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Autor/inn/envan Leeuwen, Lonneke; Renes, Reint Jan; Leeuwis, Cees
TitelTelevised Entertainment-Education to Prevent Adolescent Alcohol Use: Perceived Realism, Enjoyment, and Impact
QuelleIn: Health Education & Behavior, 40 (2013) 2, S.193-205 (13 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN1090-1981
DOI10.1177/1090198112445906
SchlagwörterDrinking; Foreign Countries; Intervention; Adolescents; Prediction; Behavior Change; Incidence; Risk; Educational Television; Alcohol Education; Intention; Peer Influence; Adolescent Attitudes; Regression (Statistics); Program Effectiveness; Online Surveys; Netherlands
AbstractAlcohol use among adolescents is a concern in the Netherlands because of its high prevalence and risks. To discourage adolescents from drinking alcohol, a televised entertainment-education (E-E) intervention was developed. This study investigated responses of adolescents on perceived realism and enjoyment of the E-E intervention, as well as its impact on alcohol drinking behavior. Viewers perceived the E-E narratives to be credible and enjoyable but did not relate to the characters in the narratives. However, exposure to the E-E intervention predicted desired changes in alcohol drinking behavior, intentions to decrease alcohol use, and perceived normative pressure, especially in less educated viewers. These findings demonstrate that E-E is a promising strategy to target adolescent alcohol use. Future research will focus on the individual processes and story elements that account for the positive results. (Contains 7 tables, 4 figures, and 1 note.) (As Provided).
AnmerkungenSAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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