Which CSR-Related Headings Do "Fortune" 500 Companies Use on Their Websites?

Autor/inn/en	Smith, Katherine Taken; Alexander, Julie J.
Titel	Which CSR-Related Headings Do "Fortune" 500 Companies Use on Their Websites?
Quelle	In: Business Communication Quarterly, 76 (2013) 2, S.155-171 (17 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1080-5699
DOI	10.1177/1080569912471185
Schlagwörter	Web Sites; Metadata; Social Responsibility; Stakeholders; Institutional Advancement; Public Relations; Organizational Culture; Content Analysis; Organizational Communication; Vocabulary; Definitions; Manufacturing Industry; Retailing; Service Occupations; Communication Strategies; Institutional Characteristics; Employees + Suchen Sie Ihr Suchwort? Web-Design; Metadaten; Soziale Verantwortung; nicht übertragen; Public relation work; Öffentlichkeitsarbeit; Unternehmenskultur; Inhaltsanalyse; Wortschatz; Begriffsbestimmung; Fertigungswirtschaft; Produzierendes Gewerbe; Warenwirtschaft; Dienstleistungsberuf; Kommunikationsstrategie; Employee; Arbeitnehmer; Beschäftigter
Abstract	This article examines website headings used by "Fortune" 500 companies in their efforts to inform stakeholders about corporate social responsibility (CSR). Instead of using "Corporate Social Responsibility" as a heading, companies often use specific terms to identify various CSR initiatives. The purpose of this article is to identify common CSR-related headings that are currently used on "Fortune" 500 company websites. Data were collected from all Fortune 500 company websites. The websites were further analyzed according to manufacturing, retailing, and service industry. Interesting similarities and differences were found. This study provides guidance on articulating CSR-related activities to consumers, employees, and stakeholders. (Contains 2 tables.) (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10