The Math Problem: Advertising Students' Attitudes toward Statistics

Autor/inn/en	Fullerton, Jami A.; Kendrick, Alice
Titel	The Math Problem: Advertising Students' Attitudes toward Statistics
Quelle	In: Journalism and Mass Communication Educator, 68 (2013) 2, S.134-149 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-6958
DOI	10.1177/1077695813478181
Schlagwörter	College Students; Statistics; Student Attitudes; Advertising; Majors (Students); Factor Analysis; Positive Attitudes + Suchen Sie Ihr Suchwort? Collegestudent; Statistik; Schülerverhalten; Werbung; Faktorenanalyse
Abstract	This study used the Students' Attitudes toward Statistics Scale (STATS) to measure attitude toward statistics among a national sample of advertising students. A factor analysis revealed four underlying factors make up the attitude toward statistics construct--"Interest & Future Applicability," "Confidence," "Statistical Tools," and "Initiative." Advertising students' attitudes toward statistics were shown to be more positive than negative. Students in this study were most positive about the use of Statistical Tools and displayed attitudes well above neutral on Interest & Future Applicability and Initiative. Confidence received the lowest evaluation. Advertising students who were drawn to the major because of its creative aspects had significantly weaker attitudes toward statistics than did those who came to study advertising because of the business aspects. Strategies for improving negative attitudes toward statistics in advertising courses are discussed. (Contains 2 tables and 64 notes.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10