2023 E-Expectations Trend Report. Examining the Online Experiences, Expectations, and Behaviors of College-Bound High School Students

Institution	Ruffalo Noel Levitz (RNL); Modern Campus; PLEXUSS, Inc.
Titel	2023 E-Expectations Trend Report. Examining the Online Experiences, Expectations, and Behaviors of College-Bound High School Students
Quelle	(2023), (40 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Quantitative Daten; High School Students; College Bound Students; Grade 10; Grade 11; Grade 12; Student Attitudes; Expectation; Student Experience; Student Behavior; College Choice; Access to Information; Educational Technology; Information Sources; Web Sites; Computer Mediated Communication; Advertising; Social Media; Video Technology + Suchen Sie Ihr Suchwort? High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; School year 11; 11. Schuljahr; Schuljahr 11; School year 12; 12. Schuljahr; Schuljahr 12; Schülerverhalten; Expectancy; Erwartung; Studienerfahrung; Student behaviour; Studienortwahl; Unterrichtsmedien; Information source; Informationsquelle; Web-Design; Computerkonferenz; Werbung; Soziale Medien
Abstract	High school students have been through profound changes and challenges in the last three years. The experiences of the pandemic, lockdowns, virtual classes, and economic and social disruptions have had tremendous--and possibly lasting--impacts on them. As they prepare to enroll in college, have those experiences changed how they search for colleges to attend? This report sets out to examine those changes. Nearly 2,000 students from 10th to 12th grade about their online expectations, experiences, behaviors, and priorities. With the college search process now beginning early in high school for many students, this 2023 report breaks down many of the findings by grade level, showing how student behavior changes as they approach graduation. Here are key takeaways from this year's study: (1) Students use a variety of resources, reinforcing the need for a balanced, omnichannel approach to marketing; (2) Students are willing to share contact information for their parents; (3) More students are watching videos and finding them helpful; (4) Students look for social interaction and communities online; (5) "Virtual" is becoming a reality for college student search; (6) Students make contact through your site and through email; and (7) Most students are clicking on digital ads. [Additional contributors to this report include Gigg and StudentBridge. For the "2021 E-Expectations® Trend Report," see ED614921.] (ERIC).
Anmerkungen	Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01