Social Media Tip Sheet #4: Measuring Success

Institution	Reform Support Network (RSN)
Titel	Social Media Tip Sheet #4: Measuring Success
Quelle	(2014), (4 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Social Media; Computer Mediated Communication; Educational Technology; Technology Uses in Education; State Departments of Education; School Districts; Success; Measurement Techniques; Program Evaluation; Data Collection; Data Analysis; Electronic Publishing; Web Sites; Reports; Colorado; Ohio; Maryland; North Carolina; Kentucky + Suchen Sie Ihr Suchwort? Soziale Medien; Computerkonferenz; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Kultusministerium; School district; Schulbezirk; Erfolg; Messtechnik; Programme evaluation; Programmevaluation; Data capture; Datensammlung; Auswertung; Elektronisches Publizieren; Web-Design; Abschlussbericht; Berichten
Abstract	Communicators create clear engagement strategies and compelling messages, relentlessly reaching out using the latest tools, tactics and techniques. But many communicators are not sure whether those efforts are penetrating or engaging key audiences, particularly with the fire hose of information flooding through emails and mainstream and social media. Government entities have limited capacity to measure the success of social media efforts, particularly those without the resources to create or pay for tools that measure engagement, sentiment and impact. This tip sheet is the fourth in a series of four by the Reform Support Network. Additional tip sheets published are: (1) Social Media Tip Sheet #1: Innovative Engagement (ED611514); (2) Social Media Tip Sheet #2: Building Capacity (ED611515); and (3) Social Media Tip Sheet #3: Driving Success through Smart Policies (ED611516). The following tips for measuring success are presented in this tip sheet: (1) Tip One: The Basics: Tracking Followers, Fans and Figures; (2) Tip Two: A Deeper Dive With Micrometrics; and (3) Tip Three: Contracting with Third Parties to Build Reports. Data and analytics are a vital aspect of social media and measurement is possible, even on a shoestring budget. State education agencies (SEAs) and local education agencies (LEAs) are carving out time and resources to ensure that their efforts on social media are having a positive impact by gauging the penetration of messages, topics and efforts. And while some are able to pay for or secure funding for full-scale analytical services, many agencies are discovering that even their most basic measurements are having a positive impact. (ERIC).
Anmerkungen	Reform Support Network. U.S. Department of Education, 400 Maryland Avenue SW, Washington, D.C. 20202. Tel: 800-872-5327; Web site: https://www2.ed.gov/about/inits/ed/implementation-support-unit/tech-assist/resources.html
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01