Digital Advancement 2018: How Advancement Tools, Practices, and Attitudes Are Evolving toward Integrated, Digitally Enabled Advancement

Autor/in	Stoner, Michael
Institution	Council for Advancement and Support of Education; mStoner, Inc.
Titel	Digital Advancement 2018: How Advancement Tools, Practices, and Attitudes Are Evolving toward Integrated, Digitally Enabled Advancement
Quelle	(2019), (16 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Institutional Advancement; Higher Education; Social Media; Benchmarking; College Presidents; Alumni; Fund Raising; Marketing; Video Technology; Administrator Attitudes; School Attitudes; Technology Uses in Education; Deans; College Administration; Reputation + Suchen Sie Ihr Suchwort? nicht übertragen; Hochschulbildung; Hochschulsystem; Hochschulwesen; Soziale Medien; College president; Hochschulpräsident; Fundraising; Spendensammlung; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Dean; Dekan; College administrators; Hochschulverwaltung
Abstract	The Council for Advancement and Support of Education (CASE) and mStoner conducted a survey of how schools, colleges and universities use various digital tools and techniques in alumni relations, communications, fundraising, and marketing. The study focused on how higher ed is adopting various digital tools and integrating them into advancement more broadly. The resulting white paper covers how advancement tools, practices, and attitudes are evolving toward integrated, digitally enabled advancement. Key findings from the white paper include: (1) 60 percent of institution's CMOs and CAOs report to the CEO. At 21 percent of institutions, the person acting as CMO reports to the CAO, and at 17 percent of institutions, there's another reporting structure in place. At 2 percent of institutions, the CAO reports to the CMO; (2) 57 percent of institutions report that they have one of more staff members who manage social media; (3) At 65 percent of institutions, "create, sustain, improve brand image" is one of the most important goals for social media; and (4) 65 percent of respondents say they are "somewhat successful" at using social media to achieve their goals. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005-4701. Tel: 202-328-2273; Fax: 202-387-4973; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01