Fundraising Managers' Perceptions of Online Education's Influence on Fundraising Practices and Giving

Autor/in	Szucs, Peter J.
Titel	Fundraising Managers' Perceptions of Online Education's Influence on Fundraising Practices and Giving
Quelle	(2019), (180 Seiten) PDF als Volltext Verfügbarkeit Ed.D. Dissertation, Concordia University (Oregon)
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	978-0-4389-0592-4
Schlagwörter	Hochschulschrift; Dissertation; Fund Raising; Electronic Learning; Administrator Attitudes; Higher Education; Private Colleges; Alumni; Educational Finance + Suchen Sie Ihr Suchwort? Thesis; Dissertations; Academic thesis; Fundraising; Spendensammlung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Privathochschule; Bildungsfonds
Abstract	The influence of online education on higher education fundraising practices and giving patterns is not well understood. This qualitative case study explored how fundraising managers perceived the impact of online education on higher education fundraising. To explore this phenomenon, the researcher interviewed fundraising managers at private, nonprofit colleges and universities in the western United States, and reviewed publicly available documents on the participant schools fundraising and financial information. The interviews demonstrated that study participants were concerned about connecting with graduates of online programs, and perceived that online students may have less affinity for their alma mater than on-ground alumni. The fundraising managers interviewed reported that data on the giving patterns and the most effective strategies to engage online alumni are still emerging. Despite this lack of information, the fundraising managers interviewed believed that targeted, personalized solicitations may be the best way to engage and solicit funds from graduates of online programs. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01