Identifying Demographic Variables That Can Predict Alumni Giving at a Regional Comprehensive Four-Year University in the South

Autor/in	Christian, Kelsey M.
Titel	Identifying Demographic Variables That Can Predict Alumni Giving at a Regional Comprehensive Four-Year University in the South
Quelle	(2018), (138 Seiten) PDF als Volltext Verfügbarkeit Ed.D. Dissertation, Sam Houston State University
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	978-0-4383-5605-4
Schlagwörter	Hochschulschrift; Dissertation; Alumni; Private Financial Support; Individual Characteristics; Predictor Variables; Universities; Donors; Fund Raising + Suchen Sie Ihr Suchwort? Thesis; Dissertations; Academic thesis; Private Investition; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; Prädiktor; University; Universität; Fundraising; Spendensammlung
Abstract	Colleges and universities across the nation rely heavily on donations from private individuals, especially with the decline in government funding, to supplement operational budgets and support student financial aid. The purpose of this study is to determine if the (a) age, (b) gender, (c) race/ethnicity, (d) marital status, (e) academic college/major, (f) year of graduation, (g) proximity to campus, (h) professional title, (i) the alumni's level of education, or (j) dual graduate marriage can predict whether or not an alumnus will give back to their alma mater upon graduation. This study explored predicting factors of alumni giving at a regional comprehensive four-year university in the South. Knowing the predicting factors surrounding donations can assist development officers effectively increase alumni giving. A logistic regression of alumni donor history is used to determine the probability of alumni giving. This study found age and race/ethnicity to be statistically significant in predicting alumni giving. The ability to identify demographic variables that can predict alumni who are most likely to give back to their alma mater can greatly enhance the efficiency and effectiveness of fundraising efforts by development officers. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01