The Shape We're In: Community Action Guide.

Titel	The Shape We're In: Community Action Guide.
Quelle	(2003), (41 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Community Programs; Health Promotion; Mass Media Use; Obesity; Physical Activity Level; Physical Fitness; Physical Health; Public Health + Suchen Sie Ihr Suchwort? Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Mediennutzung; Adipositas; Leistungsfähigkeit; Gesundheitszustand; Gesundheitswesen
Abstract	"The Shape We're In" is a national public education initiative that places a media spotlight on physical activity and obesity to promote public awareness and spark dialogue and action across the country. The centerpiece is a five-part newspaper series delivered to newspapers nationwide. This community action guide begins by describing how to recruit the local newspaper. The next section, "Media Tools," focuses on: getting started with promotions, national events, creating media coverage, writing a news release, news release template, writing an opinion-editorial, connecting with local radio and television outlets, and pitching local stories. The next section, "Community Activities," includes: 20-percent boost approach to 10,000 steps a day (sample news release), walking school bus (sample pitch for a local story); 1-percent or less campaigns (sample media advisory); walkability checklist (sample opinion-editorial); pedestrian cross walk action (sample public service announcement); trips for kids (sample radio pitch); and pace care programs (sample flyer). The final section, "Support Materials," includes a series summary and upcoming conferences and meetings. (SM)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC