Marketing University Outreach Programs.

Autor/in	und weitere
Sonst. Personen	Foster, Ralph S., Jr. (Hrsg.)
Titel	Marketing University Outreach Programs.
Quelle	(1994), (282 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
ISBN	1-56024-610-3
Schlagwörter	Leitfaden; Advertising; College Administration; Costs; Delivery Systems; Distance Education; Educational Demand; Educational Finance; Educational Trends; Extension Education; Financial Support; Futures (of Society); Higher Education; Information Sources; Long Range Planning; Marketing; Outreach Programs; Program Administration; Program Descriptions; Resource Allocation; Strategic Planning; Trend Analysis + Suchen Sie Ihr Suchwort? Werbung; College administrators; Hochschulverwaltung; Cost; Kosten; Auslieferung; Distance study; Distance learning; Fernunterricht; Bildungsanforderung; Bildungsnachfrage; Bildungsfonds; Bildungsentwicklung; Erweitertes Bildungsangebot; Finanzielle Förderung; Future; Society; Zukunft; Hochschulbildung; Hochschulsystem; Hochschulwesen; Information source; Informationsquelle; Langfristige Planung; Jobcoaching; Ressourcenallokation; Strategy; Planning; Strategie; Planung; Trendanalyse
Abstract	A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market" (Vaughan C. Judd); (3) "A Societal Marketing Orientation for University Extension" (Samuel R. Fowler); (4) "Program Delivery: From Face-to-Face to Distance Learning" (Ralph S. Foster, Jr. and others); (5) "Customers, Costs, and Context: An Integrated Approach to Funding University Outreach Programs and Services" (Barbara Battiste Emil); (6) "Developing a Comprehensive Promotional Plan" (Kathleen S. Zumpfe); (7) "Whoa! Timeout!-Somebody Out There Is Sending Us a Message" (Jack Smith); (8) "Linking Marketing to Strategic Long-Range Planning" (Robert G. Simerly); (9) "The Role of Marketing Research and Decision Systems in the Marketing Process" (James W. Busbin); (10) "Marketing Information Sources for Outreach Professionals" (Vaughan C. Judd and Betty J. Tims); (11) "Model Programs in University Outreach" (Ralph S. Foster, Jr. and others); and (12) "Future Trends in University Extension" (Donald R. Self and others). (Individual papers contain references.) (MSE)
Anmerkungen	Haworth Press, Inc., 10 Alice St., Binghamton, NY 13904-1580 ($49.95).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC