Literaturnachweis - Detailanzeige
| Autor/inn/en | Aitken, Joan E.; Palmer, Rodger D. |
|---|---|
| Titel | The Use of Plants to Promote Warmth and Caring in a Business Environment. |
| Quelle | (1989), (25 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Business Communication; Communication Research; Higher Education; Organizational Climate; Ornamental Horticulture; Questionnaires; Student Attitudes; Surveys |
| Abstract | To analyze the effects of nonverbal environment factors--specifically of plants--on the perceived attitudes of a visitor to a business, a survey examined the use of plants to project warmth and caring on the part of the office occupant. Subjects, 170 students in a basic communication course, completed a survey regarding feelings and opinions generated by horticultural products. Results indicated that many people attach meaning to the use of horticultural products, resulting in a positive effect on the perceived attitudes that are projected by the use of live, healthy horticultural products in a business. (Twenty references are attached.) (SR) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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