Literaturnachweis - Detailanzeige
| Autor/in | Frank, Jane |
|---|---|
| Titel | Miscommunication across Cultures: The Case of Marketing in Indian English. Revised. |
| Quelle | (1987), (32 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Business Communication; Business Correspondence; Communication Problems; Contrastive Linguistics; English for Special Purposes; Higher Education; Intercultural Communication; Language Variation; Marketing; North American English; Pragmatics |
| Abstract | A study of intercultural business communication problems compared three examples of direct marketing sales letters similar in function, format, content, and targeted recipient but originating in different cultures (India, England, and the United States) and companies. The letters were directed to a single prospective purchaser of "Who's Who" directories. Grammatical, syntactic, and rhetorical features of the English used were examined, focusing on the pragmatic inferences in the discourse and particularly on distinctive differences in the Indian English. The report gives background for the study, notes some relevant discourse features of Indian English, outlines two approaches to pragmatic understanding in interactions, and presents the results of the comparisons. Increasing awareness of different communicative strategies used by bilingual non-native speakers of English has serious implications for linguistic theory, understanding of culture-specific communicative competence, and the applicability of pragmatic theories. Both the Gricean-based theories of pragmatic inference and those that are dependent on Western nations of "logical thinking" are limited in that they apply identical approaches to both monolingual and bilingual discourse and may not be descriptively or definitionally adequate. (MSE) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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