Literaturnachweis - Detailanzeige
| Autor/inn/en | Pratkanis, Anthony R.; und weitere |
|---|---|
| Titel | Consumer-Product and Socio-Political Messages for Use in Studies of Persuasion. |
| Quelle | (1983), (106 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Nachschlagewerk; Communication Research; Consumer Protection; Evaluation Criteria; Persuasive Discourse; Political Issues; Propaganda; Research Design; Research Methodology; Research Tools; Social Problems; Speech Communication; Test Reliability |
| Abstract | Developed as part of a research program directed at obtaining reliable persuasive effects, the two sets of persuasive messages provided in this report--consumer messages and sociopolitical messages--discuss fictitious brands of consumer products and various sociopolitical issues. The consumer messages were developed for the following 12 products: automobiles, cereals, electric fans, electronic calculators, furniture polish, house paint, movie cameras, portable electric heaters, portable radios, screwdrivers, television sets, and 10-speed bikes. Each message presents a brand name, a paragraph about product attributes, and brand evaluations. The 72 attribute paragraphs (6 per product) are based on articles that appeared in "Consumer Reports." The brand evaluations consist of one or two sentences that assign a value of either poor, below average, average, above average, or excellent to a brand on one of the product attributes. The 20 sociopolitical messages consist of arguments in support of one side of an issue along with cues that attribute the message to either a trustworthy or an untrustworthy source. Each message has a sociopolitical question as a title, and the body of the message consists of two paragraphs. The persuasive messages, which constitute the body of the document, are presented as apprendixes to the brief explanatory report. References are included. (HOD) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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