How to Survey Your Readers.

Sonst. Personen	Carter, Virginia L. (Mitarb.)
Institution	Council for Advancement and Support of Education, Washington, DC.
Titel	How to Survey Your Readers.
Quelle	(1981), (62 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Leitfaden; Alumni; Evaluation Methods; Feedback; Graduate Surveys; Higher Education; Opinions; Pretesting; Questionnaires; Reading Interests; Research Design; Research Methodology; School Publications; Use Studies + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Lehrmeinung; Vortest; Fragebogen; Leseinteresse; Forschungsdesign; Research method; Forschungsmethode; Schulzeitung; Benutzerschulung
Abstract	Information on why readership surveys are valuable and on how to conduct them is presented, along with sample surveys used at a number of different institutions, and a questionnaire used by the Council for Advancement and Support of Education to measure the opinion of "CASE CURRENTS," readers. Guidelines for doing a mail survey outline the steps involved in the process, which include: deciding whether a survey will solve the problems being addressed; deciding on groups to be surveyed and the size of the sample; constructing the questionnaire; pretesting the questionnaire; mailing the questionnaire; mailing the reminder card; mailing the questionnaire a second time to nonresponders or the entire sample; tabulating and analyzing the results; and applying what is learned from the survey. An article by Richard D. Haines on why the alumni editor needs surveys considers what surveys show and how to proceed. A second article by Cletis Pride provides additional insights about the process of surveying readers, and also suggests that an interview survey may be a valuable source of information. The sample questionnaire from universities and colleges represent: Rice University, Marietta College, Kansas State University, the University of Maryland, Gallaudet College, Michigan State University, and Baylor University. (SW)
Anmerkungen	CASE Publications Order Department, Box 298, Alexandria, VA 22314 ($8.00, prepaid).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC