How to Write for Development: Better Communication Brings Bigger Dollar Results.

Autor/in	Gayley, Henry T.
Institution	Council for Advancement and Support of Education, Washington, DC.
Titel	How to Write for Development: Better Communication Brings Bigger Dollar Results.
Quelle	(1981), (53 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Leitfaden; Alumni; Annual Reports; Business; Educational Finance; Federal Aid; Financial Support; Fund Raising; Grantsmanship; Guidelines; Higher Education; Letters (Correspondence); Models; Pamphlets; Philanthropic Foundations; Private Colleges; Private Financial Support; Proposal Writing; State Aid; State Colleges; Writing (Composition); Writing Skills + Suchen Sie Ihr Suchwort? Annual report; Tätigkeitsbericht; Business studies; Wirtschaft; Betriebswirtschaft; Bildungsfonds; Finanzielle Förderung; Fundraising; Spendensammlung; Richtlinien; Hochschulbildung; Hochschulsystem; Hochschulwesen; Brief; Analogiemodell; Pamphlet; Philanthropismus; Privathochschule; Private Investition; Antragstellung; Schreibübung; Writing skill; Schreibfertigkeit
Abstract	Basic principles of writing for development are examined, along with guidelines and content outlines for writing proposals, annual reports, case statements, fund-raising brochures, annual and deferred giving materials, and development letters. Attention also is directed to the basics of raising money by mail and improving writing skills in general. Before choosing a suitable design for the written request for funds, the following considerations should be addressed: Who will read it? What is desired from the person after reading the request? How does the recipient of the request feel about the project or institution at the present time? What can be said to gain the reader's interest? Why should the reader want to do what is requested? How will the message be presented? Why should the reader want to do what is requested? How will the message be presented? Three possible outlines for writing proposals are considered: the National Science Foundation outline, the CASE Summer Institute (1975) outline, and an outline from Cornell University. It is suggested that annual reports should highlight the institution's major achievement across the widest range possible, and should identify problems and challenges, all in a unified narrative. In case statements, or brochures, colorful language and a glowing tone are important. A comprehensive outline for a case statement, provided by Frantzreb and Pray Associates, is examined. It is suggested that a fundraising brochure should be less grandiose than a case statement. Annual giving letters will be more effective when the following is known about the reader, age (class), gender, reunion or nonreunion year, degree held or major subject, giving record, and institution-related activities. (SW)
Anmerkungen	CASE Publications, Order Department, Box 298, Alexandria, VA 22314 ($16.50).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01