Literaturnachweis - Detailanzeige
| Autor/inn/en | Roloff, Michael E.; Noland, Mark |
|---|---|
| Titel | A Theoretical Model for Selective Exposure Research. |
| Quelle | (1977), (35 Seiten) |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Attitude Measures; Attitudes; Behavioral Science Research; College Students; Models; Predictive Validity; Predictor Variables; Selection; Television; Television Viewing |
| Abstract | This study tests the basic assumptions underlying Fishbein's Model of Attitudes by correlating an individual's selective exposure to types of television programs (situation comedies, family drama, and action/adventure) with the attitudinal similarity between individual attitudes and attitudes characterized on the programs. Twenty-three college students provided the data by self-report, and the data were analyzed at three of the four levels of Fishbein's Model: beliefs about outcomes, attitudes toward the behavior (exposure), and behavioral intention to expose oneself to the information. The fourth level, the actual behavior (exposure to the information), did not apply to the study. Results of the study provide partial support for the predictive validity of attitude similarity on selective exposure within the model's framework. (RL) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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