Evaluation of ITV: Electric Company Pilot. Research Report Number 7210.

Autor/in	MacDonald, Margery A.
Institution	Syracuse City School District, NY.
Titel	Evaluation of ITV: Electric Company Pilot. Research Report Number 7210.
Quelle	(1972), (17 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Academic Achievement; Attention; Educational Television; Elementary School Students; Evaluation Methods; Individual Testing; Intermediate Grades; Media Research; Mild Mental Retardation; Multiple Choice Tests; Pilot Projects; Program Evaluation; Questioning Techniques + Suchen Sie Ihr Suchwort? Schulleistung; Aufmerksamkeit; Bildungsfernsehen; Schulfernsehen; Persönlichkeitstest; Mittelstufe; Medienforschung; Multiple choice examinations; Multiple-choice tests, Multiple-choice examinations; Multiple-Choice-Verfahren; Pilot project; Modellversuch; Pilotprojekt; Programme evaluation; Programmevaluation; Befragungstechnik; Fragetechnik
Abstract	A pilot research study searched for appropriate methods to evaluate instructional television (ITV). The specific objectives were to find ways to measure: 1) the degree to which the media presentation's objectives were being met, and 2) the appeal of the show, as judged by viewers' attention. Five intermediate grade level educable mentally retarded (EMH) students viewed three segments of the "Electrc Company". Three methods attempted to measure the degree to which the subjects learned what was being taught--a multiple choice posttest, an individually administered posttest presented via flash cards, and direct questions asked during the presentation; observers recorded the viewers' frequency of attention and described their behavior. The achievement results were inconclusive, due to small sample size and the sophistication of the viewers vis-a-vis the show, although the multiple choice test appeared the least appropriate technique. Both attention measures were useful. A replication of the study using primary level educable mentally retarded subjects and normal primary students would be useful. (Author/PB)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC