An Experiment on Salience as a Function of the Discriminatory Power of an Attribute.

Autor/in	Finn, Michael S.
Titel	An Experiment on Salience as a Function of the Discriminatory Power of an Attribute.
Quelle	(1973), (18 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Association (Psychology); Associative Learning; Cognitive Processes; Communication (Thought Transfer); Educational Psychology; Educational Theories; Field Studies; Information Dissemination; Information Utilization; Learning Theories; Research Methodology + Suchen Sie Ihr Suchwort? Assoziation; Cognitive process; Kognitiver Prozess; Communication; thought; Kommunikation; Gedanke; Erziehungspsychologie; Pädagogische Psychologie; Educational theory; Theory of education; Bildungstheorie; Praxisforschung; Informationsverbreitung; Informationsnutzung; Learning theory; Lerntheorie; Research method; Forschungsmethode
Abstract	Carter's model of affective relations (1965) and Chaffee's research on cognitive discrepancies and communication (1959) are used to test the hypotheses that increasing an attribute's discriminatory power will increase attribute salience and that increasing the exclusiveness of an object's attributes will increase objective salience. The current literature suggests that increasing the number of attributes will increase the affect for an object. Experimental materials developed in this study had four constraints: (1) use of multi-object, multi-attribute situations (2) use of situations in which equal amounts of information were known about all of the objects; (3) use of situations in which objects could be chosen on a rational basis; and (4) use of situations in which both hypotheses could be tested simultaneously. Results suggest that increased salience leads to greater positive evaluations and that attribute salience is a function of the attribute's discriminatory power not included in Carter's model (but easily incorporated). In terms of learning theories, an exclusive discrimination becomes associated with a reward for making a good decision. (DS)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01